Branding Services

People will only become customers when they trust you to
take care of them. That's where branding comes in.

Brand Strategy

Newsflash: it's about so much more than your logo.

We analyze and study your target market to find relevant insights that we can use to build an action plan to help you achieve your goal and vision. Once we have a deep understanding of you and your customers, we take carefully thought-out next steps and create campaigns designed to maximize your ROI.
Brand Positioning

Connect your brand with the right people in the right places.

Whether you're looking to increase your market's perception of your brand or have a new competitive edge over your competitors, we work with you and your team to find specific, detailed insights about your target customers' pain points and develop a framework for your messaging and campaigns to address them. We'll be upfront: effectively positioning your brand isn't an overnight thing, but it's worth every minute.
Customer Personas

Get to know your audience on a personal level.

We work with you in developing a comprehensive customer persona—a description of a fictional person who is the ideal customer for your business—that goes beyond just the demographic information, focusing on behavioral and psychographic information about your target customers. Once you know who your audience is, you can begin making more confident decisions in your marketing and branding.
Content Strategy

Social media isn't just about food pics anymore.

In order to have a relevant brand in today's world you must have an effective content strategy. A content strategy that continuously offers value to your customers will establish your brand and build a community around who will advocate and share your brand with their friends and family.
Competitor Analysis

If you're gonna beat 'em, study 'em.

Through a thorough analysis of your competitors, we show you where you stand in your market compared to other business in the area, which sheds light on what opportunities you can seize and what areas you can improve on.
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SAMS Heating & Air Conditioning

A community-oriented HVAC company proudly serving the Michiana area since 2002.