A community-oriented HVAC company proudly serving the Michiana area since 2002.

The Challenge

SAMS Heating & Air Conditioning approached Sisu Group to help them in acquiring more leads through Google search, while building awareness through their social media channels.

The Solution

After learning the ins and outs of the work environment and atmosphere at SAMS Heating & Air Conditioning and gained a deep understanding of their brand, we created a unique and effective strategy for their Google campaigns and began curating customized content to fit the interests and values of both the brand and its target audience.

The Result

Being in a highly competitive market such as the HVAC industry, it can be difficult for many service providers to acquire leads without breaking the bank. Through strategic keyword research and ad copy for their Google campaigns, we were able to cut the cost per new lead by 65%, while maintaining a click-through rate of 10%. Even with a limited budget, we were able to surpass their top competitors in our ranking and CTR.