Consistently creating unique content can seem like a daunting task—and as cliché as it may sound, it really doesn’t have to be! One of the beautiful things about social media marketing is that it opens the door for so many different ways of repurposing and reconfiguring content. Even though an idea may seem like it’ll only work in one way on one platform, in actuality, there are probably hundreds of different ways to use each piece of content! Okay, well, maybe not hundreds, but there are certainly more than one. Regardless, there is no excuse for one-and-done content in social media marketing today!
Captioning a social media post? Try writing the same caption three ways, and see if another way strikes you as fitting for a graphic or prompts an entire blog post. Most of the time, there’s much more to one idea than you initially thought.
Even if that doesn’t happen for each set of variations, it’s still not a loss—now you have different versions of the copy to use on different platforms, preventing you from crossposting identical content!
It’s really difficult to completely capture an idea within a character limit, so why not turn one of your post concepts into a series of posts instead? By splitting up your ideas into multiple posts, you’re accomplishing multiple things at once; of course, it’s great to have more content that you can spread out over a few days, but it also gives you the opportunity to really provide value in each of the posts. This will inherently allow you to go more in-depth into your ideas rather than provide a surface-level post.
If you typically post graphics, consider posting a product photo or a video that communicates your brand's offering or values. Or, if you don’t normally post polls on Twitter, why not test it out? There are so many features on each platform that can help directly engage with your audience—and you’ll never know until you try.
We’ve only touched the tip of the iceberg in this blog - don’t hesitate to reach out if you’d like to chat more about repurposing and varying content. Ready to get to it? Drop us a line!