We’re always quick to say that your “visual identity isn’t everything,” and we stand by that, but a thoughtfully-designed logo is a vital aspect of your business’s success. As you begin your research, you’re likely to see an overwhelming number of search results talking about the 6 types of logos: monogram, wordmark, pictorial, abstract, mascot, and emblem. Each of these has their own distinct benefits, and each communicates a lot about your business despite their size or simplicity. Whether you’re designing a logo for the first time from scratch or updating your existing logo to match your current values, Sisu Group is here to help make your brand shine—and why not make it fun by having a Battle of the Logos? Our “fighters” in round one are the Monogram Logo and the Wordmark: let’s get in the ring!
A monogram logo typically only consists of 2-3 letters or numbers. These are most often associated with businesses with lengthy, complicated names. They are super recognizable, and they’re easy to transfer across multiple platforms because of their innate simplicity. Monogram logos also tend to have a classy feel to them, as they imply an established heritage
A wordmark or “logotype” is a typeface-based logo that focuses on the business’s name alone. These logos allow for businesses to create a customized typography for their brands. Wordmarks are often regarded as timeless, especially when the type is well-designed, because it’s a little less likely you’ll want to change a super recognizable wordmark.
A very prominent example of a successful monogram logo is 3M: the minimalist nature of Minnesota Mining and Manufacturing Company’s (uh...yeah, that’s the full name) iconic logo conveys immediate trust and a sense of utility. For brands with longer, more complex names, monogram logos are an easy way to simplify the business’s name and allow for one or two of the brand’s colors to be highlighted. Imagine putting “Minnesota Mining and Manufacturing Company” on a package!
On the wordmark side, Coca Cola has one of the most iconic logos of all time; it features hand-drawn letterforms which replicate the free flowing movement of liquid, and the fun swirly letters illustrate the good times that come with a sip of Coke. It’s timeless, and it evokes a sense of nostalgia no matter what year it is.
Not only do monogram logos make it easy to simplify lengthy business names, they also create a simple and seemingly effortless mark. If your business name checks two or more of these boxes, a monogram may be for you:
If you check two or more of these boxes, maybe it’s worth considering a wordmark/logotype for your business:
Stay tuned; there are still 4 more logo types to cover, and we’re just getting started. In Round 2, we’ll be introduced to pictorial and abstract logos—don’t miss out!
Sisu Group is a creative branding agency that creates meaningful consumer experiences through authentic storytelling. Through our creative and branding services we help socially conscious businesses build a brand that will move the world forward. Ready to get to it? Drop us a line!