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Should You Put A Face To Your Brand? Mascot vs. Emblem Logos

From the “Pringles guy” to the “Monopoly man,” mascot logos are all around. You’ve probably got a college sweatshirt in your closet with your alma mater’s emblem logo on it. But what makes them work? Let’s get in the ring and find out!

From the “Pringles guy” to the “Monopoly man,” mascot logos are all around. You’ve probably got a college sweatshirt in your closet with your alma mater’s emblem logo on it. For many businesses, putting a recognizable symbol on their logo is an important part of distinguishing their business from the rest in their industry. But what makes them work? Let’s get in the ring and find out!


ROUND 3: The Introductions


What are mascot logos?


Mascot logos have a pretty self-explanatory name: these logos contain an illustrated character that essentially becomes the “face” of your business. Mascots make your company feel more approachable because your audience has a character to identify with your brand. This doesn’t always mean there’s a person’s face associated with your brand; mascot logos frequently contain animals, imaginary creatures, or fictional characters created to represent the business.


What is an emblem logo?


Emblem logos are highly detailed, and are usually confined by a shape, crest, or boundaries. These are typically the go-to choices for schools and other institutions because they are quite formal and official. As a result, they deliver a prestigious and professional appearance that instantly indicates that people can trust you. 


ROUND 3: The Fight 


Mailchimp’s logo primarily features a quirky character named Freddie. This logo is perfect because it shows the fun loving side to the brand . In addition, the logo provides a cute and lovable character for the audience to attach with the brand.


Harley-Davidson has arguably the most iconic emblem logo in the world. It is extremely easy to identify, and it looks very established. Even if the company hadn’t been around as long as Harley-Davidson has, the logo automatically conveys a sense of trust and authority in their industry.



ROUND 3: The Outcome


With mascot logos, your business automatically appears more approachable and friendly (well, unless you’re the Notre Dame Fighting Irish). Because there is a character that represents your brand, it also opens the door for many campaigns focusing on different aspects of your mascot. 


Emblem logos communicate a sense of tradition and prestige.  As we previously mentioned, this is a great choice for schools and institutions looking to convey professionalism and expertise in their field. Most often, this type of logo is associated with businesses who have either been around for a long time or have some aspect of tradition they keep within their business practices.


What if neither a mascot logo nor an emblem logo is right for my business?


Fear not, we’ve already seen four more types of logos in the ring; be sure to check out round 1 and round 2 of our Battle of the Logos series!


We’ve only touched the tip of the iceberg in this blog - don’t hesitate to reach out if you’d like to chat more about how to choose the perfect logo for your business. Sisu Group is a creative branding agency based in the Midwest. Through our creative and branding services, we help socially conscious businesses build a brand that will move the world forward. Ready to get to it? Drop us a line!